Blessing is high performance team player with background in IT, Project Management, Mobile Apps, Digital Marketing, Marketing and Customer Service
Kayla has an experience Marketing and advertisement, speaks four different languages. She is currently the President Kiwanis Circle International at the University of Aruba. In her free time, she volunteers to help encourage youths to develop leadership skills
Maryum is OOH Media and BTL Advertising Expert. A visionary with a creative mind and the passion to contribute to the society with a business kind of approach to make it work
Tina is a dedicated recruitment professional providing executive search services focused in technology sector
Viktoria is open-minded, ambitious and creative, with experiences Sport, Event, Fashion and Marketing. Her passion is to work for a Sport Fashion Brand, because these brands combine her most important interests.
This website is a group assignment on Digital Brand Engagement (Amsterdam University of Applied Science, Summer School). Here we analysed different sport fashion brand such as; Adidas originals and Nike. Data was taken from API data and the brand official Instagram accounts. Our analysis is based on Engagement number of likes and comments, media types wise likes and comments.
We chose the industry sport fashion , we decided to choose sport fashion because we are all very interested in it. Sport brings people together no matter where there are from or what they are doing. It is central to every culture and society and is core to an individual’s health and happiness.
This report addresses three research questions and one relates to the official Instagram account of our chosen brands and the other relates to people or other brands that uses #´s related to our chosen brands. 1. Do the mission statements of our chosen brands fit to the different posts on the official Instagram accounts? 2. Which type of content is getting the most likes on Instagram related to #´s of our chosen brands? 3. Do the posts from influencer get more likes than the post from the main account?
Social media is one of the fastest growing marketing platforms in the world (Constantinos et al., 2013).Brand communities have a potential advantage of gathering customers together and back into conversations, which enable them to obtain information about the brand from various sources (Szmigin & Reppel, 2001)
The research is conducted to analyze the brand engagement in sport fashion brands: Nike and Adidas. It’s conducted in data analysis method with experimental study as the methodology of decisions. Step 1: Taking 100 random sample from the API Data for each brand Step 2: Coding the data by using typology based on Simeona’s research, add 3 columns describing on what the post is about, what the comment is about and type of media Step 3: Harvest manually data from the brands’ wall and repeat the step 1 and 2 Step 4: Make the comparison between API data and Official account data by brand Step 5: Make the comparison how Nike and Adidas engage with the users and vice versa
